Sofia A.  |  Creative
Webex by Cisco

Online Product Launch

In 2023 Cisco launched Webex Interact, a new messaging platform tailored for small and medium businesses. This project aimed to simplify a legacy technical product from TextLocal, making it accessible and user-friendly for its intended audience.

[Creative Direction]
[Web Design]
[Email]
[Social/Ads]
[Layout]

The high engagement rate demonstrated the product’s user-centric approach and appeal especially compared to the B2B average of 1 minute and 30 seconds.
Average engagement time 3:48min