Sofia A.  |  Creative
Webex

UX for SEO content

This project centered on developing a new template for long-form, evergreen content and optimising the existing blog post format. The primary goals were to boost user engagement and improve lead rates. By redesigning the structure of SEO-driven content, enhancing visual components, and introducing interactive features, we achieved a significant increase in user interaction and readership.

[UX]
[Web]

52% Engagement rate Following the redesign, we saw a 52% engagement rate on long-form content. By reducing drop-offs by 6% and increasing average session time by 10 seconds, the heatmap data confirms that users ar engaging with the content more deeply and for longer periods. 5,813 New subscribers Within three months of launch, the new newsletter module captured 5,813 unique sign-ups across the latest blog posts, successfully turning readers into long-term email subscribers.