Sofia A.

Creative Leader.

Latest projects.

CX Product Group Redesign

A multidisciplinary transformation into a modern interactive web experience that boosted engagement time by over 400%.

Brand refresh for imimobile

Brand refresh of a global technology company

UX for SEO content

Improving UX on blogs to improve readership of long form SEO content.

Webex Interact Product Launch

Transforming Textlocal into a Seamless Experience for SMBs

Web Design for Zoe Juices

Creating a new website for a vibrant, exciting brand

Cross-functional campaigns

Cross-functional vertical campaigns across web, email, social and display

Interaction design for web

Increasing engagement through interaction

Design systems on Figma

Practical ways of leading the digital design team.

UX design for Webex Connect page

Re-design of the Webex Connect page to improve conversions

Cisco Pride

Setting up Cisco's Pride theme for 2024/2025

Brand launch for SPmed

Brand identity for a medical supplies company