Sofia A.  |  Creative
Webex

CX Landing Page

The redesign of the CX product category page transformed legacy, hand-coded content into a modern, interactive experience for webex(dot)com. This project involved managing a multidisciplinary team of designers and animators to create a high-performance AEM blueprint that increased engagement time from 30 seconds to 2:39. In addition to becoming the new internal standard for product pages, the work was recognized with a Webby Award for User Experience for its innovative design and technical execution.

[UX]
[Web]

430% increase in user engagement Redesigned the page experience to capture and hold user attention for 2:39 -a 5x improvement over the previous design that now sits well above the B2B industry average 94% Retention rate Validated deep-funnel interest with 94% of visitors reaching and clicking through to the product pages, significantly exceeding the typical B2B 'drop-off' benchmarks.