imi mobile

Brand refresh

imi mobile, a global SaaS company updated their branding in 2019. The process involved close collaboration with multiple creatives and the digital team, as well as senior business stakeholders, to refine the brand narrative and positioning.

[Web]
[Branding]
[Motion]

$80,000

cost savings

By personally coding responsive, accessible, and fully branded email templates for Salesforce. I ensured compatibility across email client -including forwarding scenarios- and continued to update the templates as requirements changed, demonstrating the value of my technical expertise and adaptability.

300%

team growth

By fostering open communication and connecting with talent from acquired subsidiaries, I quickly built relationships with designers, videographers, and artworkers, enabling the team to expand by five permanent members.

imi mobile

Brand refresh

UX for SEO content

CX Product Group Redesign